There's more to crafting a memorable brand than a logo and colour palette. A noteworthy brand is not just about how it looks, it’s deeper than that. Successful brands take the time and depth of thought to design an original and trustworthy brand identity – one that provides an articulated brand story, and supports the purpose, vision, and values of the organisation. A successful brand inspires meaningful relationships, and leaves a strong emotive and visual imprint on those that it connects with.

Image: BOON SPECS CAMPAIGN - Ryuki Han (B.Arch), BOON Intern 2020-21

Brand Design

  • Brand Analysis
    Research & Benchmarking
    Brand Positioning
    Brand Architecture
    Brand Narrative and Story
    Naming
    Baseline & Taglines
    Tone Of Voice
    Brand Key Messaging
    Brand Strategy
    Content Direction & Planning
    Brand Launch
    Brand Maintenance

  • Logos
    Wordmarks
    Icons
    Brand Guide
    Illustration
    Packaging Design
    Advertising
    Print Production
    Publications
    Annual Reports
    Newsletters
    Marketing/Design Collateral

  • Artistic Direction
    Photography - Creative Direction
    Videography - Script and Direction
    Copywriting - In-house copywriting


  • We are passionate, about the history and stories of mana whenua. We work with Hapū, Iwi and Māori Design Experts to create design responses that are culturally appropriate. This collaboration is essential, without it, the depth and authenticity of these stories could not be confidently expressed. 

    Te Aranga Design Principles
    We also look to Te Aranga Design Principles as a guide for these collaboration. The Te Aranga Design Principles are a set of seven outcome-based principles founded on Māori cultural values to enhance iwi/hapū identity in the physical environment. They have arisen from a widely held desire to enhance mana whenua presence, visibility, and participation in the design of the physical realm.
     
    Read more: (https://www.aucklanddesignmanual.co.nz/en/places-and-spaces/m_ori-design/te-aranga-principles.html)


  • COMING SOON!